Our Results

Chad Hertz, Executive Vice President, Hertz Farm Management

“The Hertz Family has been working with Dan for several years. In that time Dan has become a trusted advisor guiding us through performance management, strategic planning and succession planning. Through his coaching and mentoring, we are navigating the generational transition in our family and in our company. Dan has helped us develop and implement our own management systems that meet our needs rather than fitting us into a system that someone else developed. In our company we measure performance by the difference we can make in our clients lives. By that standard Dan has performed beyond our expectations.”

Rich Bundy - President and CEO, University of Vermont Foundation

“When my former employer first engaged EDGE Performance Solutions, I admit to being skeptical about the impact executive coaching could have in our organization. Dan Schneider and his colleagues quickly made a believer of me. Now that I am the head of my own organization, one of my first decisions was to engage EDGE Cultural ArchitectsSM to work with my new team– and the results here are just as impressive. EDGE Cultural ArchitectsSM has extraordinary experience in a wide variety of industries, and they bring a simultaneously philosophical and practical approach to their organizational culture and leadership coaching. My interactions with Dan and his team have helped me to become a better man, both professionally and personally. I recommend them without reservation!”

Paul Lasley, Professor and Chair, Department of Sociology, Iowa State University

“I wasn’t sure what a “cultural architect and coach” might offer an academic department when it was first proposed that we engage Edge to help us resolve some long standing issues. However, through individual skill assessment and counseling, group discussions, and focused attention on underlying issues Edge was able to provide objective third party understanding to many of the issues that prevented us from moving forward. Edge does not provide a magic bullet, nor a 12 step program but rather a systemic review of individual differences and how effective teams can strengthen their core by building upon diversity of perspectives and skills. Edge starts with the philosophy that every team can improve, and improvement is dependent upon everyone identifying their core strengths, and being empowered to contribute their talents and skills to improved workplace performance. Because of Edge’s involvement in the Sociology Department, we have been able to move to a new level of performance and employee satisfaction, but more importantly we have learned how to deal with departmental challenges in more constructive ways.”

Tom Shabel, President, Great American Bottle Works

“Their unique insight into possible pitfalls allowed us to keep problems from becoming obstacles. Their advice and counsel saved us tens of thousands of dollars.”

Kevin Stow, Assistant Vice President - Human Resources & Governance, Iowa State University Foundation

“The Iowa State University Foundation has partnered with Dan Schneider for over five years. We started small with a select group of senior fundraising staff who implemented his leadership coaching to enhance effectiveness as a team and as individuals. In subsequent years, we utilized Dan’s expertise and coaching throughout the organization. Dan has assisted us with leadership transitions, internal reorganizations, strategic hiring decisions and overall organizational strategic thinking. Our investment in leadership coaching has paid off with recognition as a Best Place to Work.”

The Time for Action is Now

“The best time to plant an oak tree was twenty years ago. The second best time is today.”


14504 Sutton Drive
Urbandale, IA 50323


(515) 669-7862 - Office
(641) 891-5863 - Cell